2024 was a fantastic year for our “Blonde d’Aquitaine: European Beef Excellence” campaign, which entered its second project year in April and has given us the opportunity to continue our promotional activities in Italy and France.
This 2024 could only close perfectly by taking part in an episode of “Bell’Italia in Viaggio”, the well-known TV programme of the Italian channel La7 dedicated to the discovery of Italy’s excellence through its scenic, cultural and artistic beauties.
Franco Martini, President of Asprocarne Piemonte, was interviewed by the host and actor Fabio Troiano among the suggestive landscapes of Castellinaldo d’Alba (CN), which in addition to being a prime area for wine production, is also the territory of choice for breeding Blonde d’Aquitaine cattle in Italy.
In this special context, Asprocarne’s President had the opportunity to present the “Blonde d’Aquitaine: European Beef Excellence” project and the unique characteristics of the Blonde d’Aquitaine breed, an excellence of European cattle breeding that is synonymous with quality, tradition, environmental and social sustainability, food safety and animal welfare. But that was not all – the filming continued at the Azienda Agricola Pavesio, one of the Blonde d’Aquitaine breeding farms located in Piedmont, where it was possible to have first-hand encounters with both the breeders and the Blonde d’Aquitaine animals.
Are you curious to know more?
You can watch the full episode here below:
The episode was aired on La7 channel in the following dates:
– Sunday 29 December 2024 – 02:00 p.m.
– Monday 30 December 2024 – 02:00 a.m.
– Saturday 04 January 2025 – 1:30 p.m.
– Sunday 05 January 2025 – 09.35 a.m.