“Blonde d’Aquitaine: European Beef Excellence”: the results of the 2020-2023 project

In January 2020, Asprocarne Piemonte and France Blonde d’Aquitaine Sélection launched an ongoing partnership thanks to the project Blonde d’Aquitaine: European Beef Excellence.

The three-year programme (2020-March 2024) was co-financed by the European Union and managed by the two organisations with the aim of spreading knowledge about the Blonde d’Aquitaine breed in Italy and France, both countries where the breeding cycle of this magnificent type of cattle is mainly carried out.

During the 36 months of the project, and thanks to a total investment of €1,5 million, Asprocarne Piemonte and France Blonde d’Aquitaine Sélection were able to create a diversified series of promotional activities to highlight some of the characteristics that make the Blonde d’Aquitaine a product of European excellence: quality, traceability, authenticity, sustainability and respect for animals and the environment.

Just to name a few, these actions included the creation of a modern website and social media accounts dedicated to the project, the publication of articles and advertisements in the French and Italian press, as well as the airing of TV commercials in the two target countries, participation in trade fairs and events, and the organisation of training sessions, tastings in points of sales and workshops with the participation of renowned personalities in the catering industry.

To learn more about the actions and results achieved during the Blonde d’Aquitaine: European Beef Excellence project 2020-2023, watch the short video below!