At the end of February and during the month of March, the Blonde d’Aquitaine was presented and promoted in a series of events in France.
On 28th February, it was at the Salon International de l’Agriculture 2023 in Paris, at the joint stand of the Nouvelle-Aquitaine region, where a press conference involving a dozen journalists, bloggers and influencers was held.
As part of the EUBLODAQ project, from 1st to 3th March at the Lot-et-Garonne stand, there was also a series of consumer-oriented quizzes on the Blonde d’Aquitaine and its characteristics, with gadgets distributed to the winners. Among the visitors, also the former French President of the Republic François Hollande.
These gaming days, with three sessions of quizzes per day, saw the participation of over 380 people!
To further promote the Blonde d’Aquitaine, a short press tour took place on 23rd March at the Ferme de la Recette in Echouboulains.
After being welcomed by the owner, Mr Philippe Dufour, President of Interbev Ile-de-France, and after a presentation about Blonde D’Aquitaine and the European Beef Excellence project by the Director of France Blonde d’Aquitaine Sélection Lionel Giraudeau, the participants discussed the production of this precious beef cattle breed and the processing and distribution of its meat.
To end the day beautifully – or rather, tastefully – a tasting and lunch was organised for all the guests.
To find out more, here is the press review of the events (available in French only).