In the frame of the “European Beef Excellence” promotional project on the Blonde d’Aquitaine, throughout the second semester 2020 France Blonde d’Aquitaine Sélection published every month an advertisement on the French specialised magazine “La Boucherie Française”. Adapted according to seasonality and festivities, this regular advertising action focused on the “naturally tender meat” concept, the strong slogan of this promotional campaign.
In the October issue, a complete in-depth editorial provided traditional butchers, first-line promoters of the product to end consumers, with technical information on the specificities of the Blonde d’Aquitaine, its farming methods, and its production system.
A first important action towards the traditional partners of the Association involving a national magazine which prints 10 000 copies and claims 40 000 readers a month.
The dissemination of these advertisements is carried out within “Blonde d’Aquitaine, European Beef Excellence”, a three-year (2020-2023) promotional and informational project co-financed by the European Union and jointly managed by Asprocarne Piemonte (Italy) and France Blonde d’Aquitaine Sélection (France).
Among all the activities planned in the project, there are a dedicated website, the management of pages in specialised magazines and social networks, as well as the organisation of fairs, exhibitions and other events and seminars.
Read the full article here (in French only):