From 10th to 23rd February 2025, the Blonde d’Aquitaine returned to the French small screens with a TV commercial that captured the attention of TF1 channel viewers. With no less than 145 TV runs and more than 20 million contacts reached (20,199,964), the campaign confirmed the success of a strategy previously tested with excellent results in 2024.
This activity is one of the many launched thanks to the European programme “Blonde d’Aquitaine: European Beef Excellence,” which aims to promote the excellence of Blonde d’Aquitaine meat in France and Italy, the two countries directly involved in the production chain of this unique animal.
But what makes this commercial so special? Simple: the Blonde d’Aquitaine is not just a cattle breed, it is a symbol of quality since it produces a lean, tender meat with an authentic taste. The message of the TV campaign highlights some of the aspects that contribute to this sublime achievement, such as the unique territories where the cattle is free to pasture and the passion of the breeders, who take care of each animal while respecting tradition and animal welfare.
The decision to focus on TF1, the most-watched TV channel in France, has proved to be a success once again. Indeed, the campaign achieved 8.1% audience coverage, with an average repetition of 4 exposures per person, ensuring wide visibility while consolidating brand awareness. The numbers speak for themselves: the French public increasingly appreciates the quality of the Blonde d’Aquitaine. And with this TV commercial, the message came through loud and clear in their homes!